Marketing Issues

Do Different Machines Give Different Results?

This is a question designers, manufacturers and the marketeers of most current units hate to answer. Because the simple fact is they don’t know the answer.

The correct question to really help get your head around how complicated it all is - is this …

Can two different machines give identical results?

The logical answer - taking into account the …

What Are Your Rights When Purchasing Vibration Machines?

refund.jpgEnough people are now parting with their cash to buy Vibration Training products for either their business or home that the subject of what you should do if you have realized you have been ripped off needs to be
discussed.

Do not think that just because this is new technology the same rules do not apply …

Warning to Home Users: Here’s How You Are Getting Cheated

crazyfit.jpgHere is a PDF copy of an actual wholesale order form for a “Vibrating Massager”. Look carefully at the price: 125 US Dollars per item.

I’ve shown the picture from the order form.

Among the claims listed with the machine is this: “Excellent body shaper melts away mass body fat”.

Now let’s look an …

Why is the Vibration Training market so Hard to Understand?

chess.jpgThis is a question I am being asked constantly now with most people getting very confused as to what to buy, why and from whom. I will quickly explain below the concerns I have and how the confusion surrounding this industry is deliberate and why I am so hard on those selling dodgy machines.

  1. If a machine

The Rise and Fall of the Vibration Training Industry

This is a focused look at the ups and downs of the Vibration Training industry from the studio concept angle. This article is not intended to do anything other than allow the consumer and potential studio owner to avoid any pitfalls. I hope it is taken in that context.

The Rise…

In late 2003 the world’s first dedicated Vibration Training Studio was …

Debunking Whole Body Vibration

Personal Trainer Sal Marinello does a (second) thorough debunking of vibration training machines.

In the May 2007 edition of the (NSCA) Journal of Strength and Conditioning Research, there are four studies that deal with the effects of WBV and the results of these studies do little to further the claims of WBVers that this mode of training is suitable for

SoloFlex: Weight Loss Claims Untrue

solo.jpgUS independent consumer testing magazine Consumer Reports took the SoloFlex for a test drive and was not impressed.

Take a pass. There was no significant increase in calories burned when standing on the vibrating board. Most users who did more than stand said the WBV didn’t enhance their workout. Some panelists said the board was too

Acceleration Training and Power Plate

my5.jpgPower Plate are now selling their machines all across the USA - thanks to a deal with Brookstone. Brookstone have over 300 outlets selling everything from furniture to kitchen appliances.

Specifically, the Powerplate my5 will be sold - retailing at US$4,500.

Acceleration Training?

Power Plate are calling the machine an “Acceleration Training Machine”. The phrase acceleration training has …