Why is the Vibration Training market so Hard to Understand?

by Lloyd Shaw

chess.jpgThis is a question I am being asked constantly now with most people getting very confused as to what to buy, why and from whom. I will quickly explain below the concerns I have and how the confusion surrounding this industry is deliberate and why I am so hard on those selling dodgy machines.

  1. If a machine is not built to a good standard not only will it not work for long (reports of broken units coming in hard and fast lately), but it may not work at all. Combine that with the injury risks from uncontrolled 3D units or machines running at incorrect Fq. It’s just not worth it.
  2. Simply creating a “Vibration” is not Vibration Training. If it was that simple then we would have had this science up and running 100 years ago - correct? The only people you will hear say otherwise are the same marketers or manufacturers that would sell you fake Aids drugs.
  3. If a machine is built to the level of a proper Vibration Training device - then the correct postures needed when in contact with the unit become so important that unsupervised use actually becomes irresponsible (education of the buyer is very important here).
  4. If the program does not match the unit even the best machine can become an injury trap.

Why is this not told to you….

To some involved in this industry, taking your money is just a game, with the fact they are selling you a health product to be used on your body not even considered. They risk some capital - you risk your spine - and the expanding obesity crisis comes second to their expanding bank accounts.

This is the game they are playing with you and why it looks so confusing from the outside.

In chess you have 3 stages to a game.

(1) Opening
(2) Middle game
(3) End game

Opening…

In the opening players set up their defenses and potential attacks. If a photo of the game around move 10 was shown to most other players they could basically work out whats going on even if they had not witnessed the game up until that point.

Our opening was the “real” industry building good quality units, testing units, doing R&D or opening places to access them safely.

Middle Game…

This is where you will see pieces scattered all around the board in what appears to be a random order. A photo of a middle game would tell an outside player little as to other’s strategies and past movements.

This is YOU the consumer at the moment , looking at a middle game and wondering why it looks so disorganized.

This is where the marketers like to step into the game - making off the confusion and doing their utmost to make out they are a part of the “real” industry, relying on the presumption you will just get tired of hearing conflicting information and flow like water to the nearest/cheapest dealer.

Their mantra of “but at least at this price you aren’t risking much” sounds logical, except for the risk to your future health that is not being discussed.

The dishonest marketers/manufacturers (about 160 out of 180 at last count) have relied on this confusion period to be of 5yrs minimum from the introduction of Vibration Training to your country, so they can make back their investments. They fully understand the risks to you.

My aim is this - to shorten the “Middle Game” buy releasing so much marketing free information to the consumer as to collapse their plan and give them a very expensive lesson at the same time. And yes I am aware how aggressive and condescending this sounds.

The end game is yet to come…

A group of us have made it our relentless endeavor to have a clean industry where the end game has no losers but those who should not have been playing with your health in the first place.

If you are still confused, my advice is to wait for us to finish our work.

In the mean time education is your only weapon. Keep reading, keep asking…

Categories: Industry, Marketing Issues
Written by Lloyd Shaw on October 3rd, 2007

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Before asking an unrelated question - take a look at the Beginner's Guide to WBV.