SoloFlex: Weight Loss Claims Untrue

by Site Administrator

solo.jpgUS independent consumer testing magazine Consumer Reports took the SoloFlex for a test drive and was not impressed.

Take a pass. There was no significant increase in calories burned when standing on the vibrating board. Most users who did more than stand said the WBV didn’t enhance their workout. Some panelists said the board was too small–a few actually fell off. Some also complained of headaches, blurry vision, or back pain

How They Tested

Six people stood on the device for 5 minutes, at medium and high vibration, while a metabolic gas analyzer gauged the calories they burned (our measure of “a good workout”). Six other people performed three Pilates sessions on the board, two with vibration and one without. And we had three experts in the science of human movement assess the studies Soloflex cites to support its claims.

The Response From SoloFlex

Soloflex does not make weight-loss claims for our WBV Platform nor do we suggest that it replace regular exercise except for those who cannot exercise because of physical limitations. […]

It takes weeks to see the benefits of any type of exercise program. Consumer Reports magazine should do their homework before publishing such nonsense. Supermarket tabloid reporting may be good for increasing circulation for magazines that do not accept advertising but it does not serve consumers. (source)

Reality Check
Spending 5 minutes to test a piece of fitness equipment is pathetic. It’s a bit like doing a set of dumbbell arm curls, then immediately testing for a strength increase… because there is no apparent gain the dumbbells must not work.

On the flip side - and WBV marketing literature that claims instant weight loss benefits is foolish and misleading. The same must surely be said for cardiovascular gains.

SoloFlex claims their vibrating board will “enhance Pilates, Tai Chi, Yoga and all types of stretching, freebody exercises and weight training” - which is so vague as to be almost meaningless.

Categories: Marketing Issues, Research, Weight Loss
Written by Site Administrator on July 9th, 2007

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Before asking an unrelated question - take a look at the Beginner's Guide to WBV.